Tips for Selling Your Luxury Home

Selling a home in any climate can be a daunting task and this holds especially true for those attempting to sell their luxury home or property. As price tags increase, so does the need for a qualified Realtor who specializes in luxury property. Justin Winter & Associates | Forbes Global Properties is the agency you can turn to when it comes to selling your luxury home. We specialize in properties of this type. We have significant insight into current market trends and demands. Are you considering selling your property within one of The Cliffs seven distinct luxury communities? If so, look no further than our team of experts.

For those considering selling their estates, here are some tips as you begin to formulate a plan.

Use a Realtor

It is tempting to put your luxury home up for sale by owner but when it comes to properties of this type it simply is not wise. Luxury dwellings require special care and a delicate touch so using a Realtor is the wisest choice when it comes to listing. Realtors should conduct a current market analysis of your home and compare your listing with previous sold homes in your area in order to generate a figure that is at the perfect selling point. Don’t over or under price your home assuming you have enough data. While it may seem easy enough to do on your own, only a Realtor can give you the most recent data and generate the best listing price.

Consider Marketing

How will your Realtor be marketing your home? Long gone are the days of blurry color pictures in newspapers. Today’s buyers have a wealth of information at their fingertips and are armed with more facts and figures than ever before.

How will your home be marketed? What online sites will carry your listing? Is your agent using social media in a meaningful way to attract clientele? These are just some of the factors you need to consider when selling your home and choosing a Realtor.


Is your Realtor using the best photography possible to sell your home? A picture is worth a thousands words and in this day and age nothing could be more accurate. Eye catching photography allows potential buyers to visualize themselves in your home. Make sure the images that represent your home do it justice.

Is the essence of your home and its community captured

Many times the determining factor in successfully selling a luxury property is how well the essence of the community is portrayed. The Cliffs communities offers astounding outdoor activities, first-rate golfing opportunities, lakefront living, and properties for the most diehard outdoor fanatics. Is your Realtor successfully capturing all the wonderful things that make your home so unique? If not, it may be time for a change.